Financial Assistance, Marketing Assistance and Export Commitment to Improve Export Performance
نویسندگان
چکیده
منابع مشابه
Export Assistance, Price Adaptation to the Foreign Market, and Annual Export Performance Improvement: A Structural Model Examination
* This research was funded by a post-doctoral research grant from “Fundação para a Ciência e Tecnologia” (Portugal / European Union) to the first author. The authors acknowledge the support of the Warwick Business School (UK) in conducting the survey and the helpful comments of Albert Menkveld and Carmen Lages. The collaboration of over 600 Portuguese managers and the help of many researchers w...
متن کاملExport performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium sized exporters*
To the best of our knowledge, the international marketing literature has been examining performance exclusively as a dependent variable. In this paper we argue that performance should be investigated as an independent variable. Using survey data of over 400 managers responsible for the main export ventures of Portuguese SMEs (Small and Medium Exporters), this paper shows that past performance p...
متن کاملEntrepreneurial Performance and Export Marketing Capabilities on Pistachio Export Performance with the Moderating Role of Inefficient Competition
Export is one of the main variables of production and national income. Export performance is also one of the other main ways to generate revenue and to use investmentchr('39')s capacities. The aim of this study is to explain the role of entrepreneurial performance and export marketing capabilities on export performance with the moderating role of inefficient competition. This research is purpos...
متن کاملThe Relationship among past Export Performance, Marketing Mix Adaptation, and Current Export Performance Improvement in Global Marketing Relationships
In this research, the authors extend previous work in international marketing by analyzing the relationship among past performance, marketing strategy adaptation, and current period performance. The impact of internal (management) and external (market) forces on marketing mix adaptation and current export performance is also considered. A survey of over 500 export managers indicates that curren...
متن کاملThe role of marketing effectiveness and capabilities on relation beetwen export market orientation on export performance Iranian handmade carpet companies
Today, the speed of change in the areas of technology, software and hardware, market knowledge and even the political economy of countries on the one hand and as well as the initiative with the speed of action in business areas has made companies face the challenge, it has become the era of competition today, which contributes to the extent to which a company achieves its own goals based on exp...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: EUROPEAN RESEARCH STUDIES JOURNAL
سال: 2018
ISSN: 1108-2976
DOI: 10.35808/ersj/1104